Understanding the Context Behind Conversational AI
Conversational AI refers to the utilization of message-based apps, speech based assistant and chatbots to automate conversations and make customized customer experience at scale. A huge number of individuals use Facebook Messenger, WhatsApp and other messaging apps to speak with their loved ones consistently. Millions more are trying different things with Speech based Assistant like Amazon Alexa and Google Home. As a result messaging and speech based platforms are quickly uprooting traditional web and mobile apps to become the new vehicle for more intelligent discussions.
We refer to the use of messaging apps, chatbots and speech-based assistants chatbots to automate conversations and make customized customer experience at scale using conversational AI. Conversational AI applications empower long-running interactions with customers by means of text or voice utilizing the most instinctive interface accessible that is natural language. When merged automation and artificial intelligence, these interactions can associate humans and machines through virtual assistant and chatbots. However, the genuine power of conversational AI lies in its capacity to simultaneously carry highly customized interactions with large quantities of individual customers. Conversational AI can transform an organization by furnishing more methods for interacting with customers while encouraging greater engagement and stronger interactions.
How Business are utilizing the power of Conversational AI:
While the reception of conversational platforms is extraordinary. Below are the applications of conversational AI that can demonstrate business value successfully.
Customer Support for E-Commerce:
Whenever we consider chatbots or conversational AI, "Customer support" promptly strikes a chord as the low hanging product of what the innovation should address. One industry that has been driving this change in outlook is web-based business. Companies like Swiggy, Zomato, Goibibo, Oyo Rooms, and others are becoming chat first to deal with customer support issues. Chat forms most of the volume when contrasted and some other channels, for example, telephone, email, social, and so forth. This makes logic because most e-commerce orders are placed on a smartphone, where messaging is already established as a means of communication and users prefer to use chat when they want to raise a complaint.
Lead Generation Through Conversational AI:
Conversational interfaces are proving to have better conversions than traditional landing pages. These are now being used across industries and implemented where the sales process tends to be complex and time-consuming.
Client Engagement through Conversational AI:
The greatest favorable position of having conversational AI is that it is accessible 24x7. Resolving queries questions within an hour can change a lead into a customer.
Client Feedback through Conversational AI:
Customers are more likely to share feedback with bots with respect to filling survey forms.